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About Intentful

Creating marketing content in a whole new way 

Intentful leverages data and AI to produce content that matches customer intent, and makes it possible to produce relevant content, times faster, and at a lower cost. Intentful is working with companies such as Broadway Inbound (a Shubert Organization company), HotelPlanner (a top provider of group hotel bookings), Viber (a mobile messaging app with 1 billion users), and others. We have been invited to give presentations on our AI content creation platform by the University of Oxford, Mobile Marketing Association (The Future of Modern Marketing conference), CMO Summit, and eTourism Summit, to name a few.

Marina Petrova_380

Marina Petrova


Marina has 20+ years of experience working with businesses and consumers in more than 50 countries. Her passion is turning data into consumer insights and into business results.

Marina’s digital marketing experience includes hundreds of projects launched for Colgate, Hill’s, General Mills, Air France / KLM, GM, National Geographic, HP, and many others. She had senior management roles with Publicis, WPP, and New York Online.

Bruce Amick_380

Bruce Amick


Bruce has 30+ years of experience bringing innovation and operational leadership to a handful of iconic companies in entertainment, tourism, and finance; guiding new businesses or corporate divisions from conception to flourishing operation for these brands:

  • Red & White Fleet 
  • Cameron Mackintosh, Inc.
  • Broadway.com
  • The Shubert Organization
  • Banco Bilbao Vizcaya Argentaria (BBVA)

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