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Workshops and Webinars

Join Intentful's educational sessions about AI

Intentful's commitment to advancing AI is not limited to our work for clients. We are driven to make a difference in educating and inspiring companies and individuals who want to learn about AI in their space.

Since the summer of 2021, Intentful has been doing educational sessions at the University of Oxford, Exeter University, Singularity University, World Federation of Advertisers, MMA's The Future of Marketing Summit, eTourism Summit, IPW,  World Travel Market, John Moore's Liverpool University, to name a few. 

We also run custom "AI Innovation" workshops for companies around the world and consult marketing, procurement, e-commerce, and data teams on the use of AI and its integration into existing workflows.


Upcoming events

Intentful at University of Oxford

Location: University of Oxford

Date: April 11, 2024



Practical use of AI session for the AI Exec Program class


eTourism Summit

Event link: https://www.etourismsummit.com/ 

Location: Las Vegas NV (USA)

Date: April 3, 2024

Time: 3 p.m. - 3:45 p.m

eTourism_Intentful AI session


Thank you for joining us at the eTourism Summit in Las Vegas to gain a practical understanding of AI's potential and discover strategies for successful generative AI integration that will work for you!

"The AI Adoption Journey: Impact and Learnings" discussion featured DMOs at various stages of AI adoption, sharing their firsthand experiences and outcomes.

Panelists included:

The session was moderated by Bruce Amick from Intentful.

Video and Transcript of the Session

DMAwest Tech Summit

Event link: https://dmawest.org/

Location: Mesa AZ (USA)

Date: March 27-29, 2024

Upcoming events


At the DMOwest summit, Marina Petrova, a leading expert in generative AI, delivered a captivating presentation specifically tailored for Destination Marketing Organizations (DMOs).

Marina focused on showcasing the unique solutions that generative AI offers to the travel industry, with a specific emphasis on DMOs. She shared compelling use cases and success stories that demonstrated how generative AI can be effectively utilized in destination marketing strategies.

Additionally, Marina highlighted the exceptional capabilities of Intentful's innovative products, HappyPlaces and Know-It-All, which harness the power of AI to enhance the marketing efforts of DMOs


Intentful & WFA: online webinar

Spotlight:  Journey with GenAI: real-world applications and current progress

Date: March 21, 2024, Thursday


  • 17:00 - 18:00 (CET)
This webinar was open to the public. 


Thanks to all who joined us for an enlightening webinar hosted by the prestigious World Federation of Advertisers (WFA) and featuring Marina Petrova, a leading expert in the generative AI field.

Marina shared the most popular use cases of AI, as well as discussed the common challenges faced in AI adoption and effective change management strategies. This session offered a reality check for anyone interested in leveraging the power of AI technology.

If you missed the webinar, don't worry! You can still catch up by watching the video recording of the webinar.

Connect eTourism

Event link: https://www.etourismsummit.com/connect/

Location: San Francisco, USA

Date: November 01-03, 2023


Following the highly successful Connect eTourism Summit (eTS), we are thrilled to reveal that Marina Patrova, our CEO, personally demonstrated the efficacy of our cutting-edge GenAI approach. Her personalized demonstrations with Destination Marketing Organizations (DMOs) played a pivotal role in showcasing the immense potential of AI for travel and tourism.

During these personal demonstrations, Marina showcased the transformative power of GenAI technology. Using the wealth of public information available on the websites of Destination Marketing Organizations (DMOs), Intentful created a specific GenAI model for each destination she met with. Through these custom models, unique narrative content was generated, demonstrating in real-time how Intentful's innovations in generative AI technology can revolutionize digital narratives and serve unique brand needs. 

The eTS served as an impactful stage for attendees to understand new industry trends and challenges. Intentful’s participation highlighted the transformative influence of AI in this evolving landscape. Connect with us to explore how our bespoke AI solutions can empower your brand's future.

Intentful & WFA: online webinar

Spotlight: Beyond ChatGPT - Practical Use and Innovation in Marketing, E-commerce, and Search with GenAI

Learn how GenAI is being rolled out in marketing across the globe, the use cases beyond ChatGPT, the pivotal moment for e-commerce with AI, social commerce and the search evolution, and other paradigm shifts caused by Generative AI.

⏩Watch the full video recording of the session

📖 Read the webinar transcript

Date: September 28, 2023



We are excited to announce that our recent webinar, hosted by the World Federation of Advertisers (WFA), titled "Beyond ChatGPT - Practical Use and Innovative Applications in Marketing, E-commerce, and Search with GenAI," has successfully concluded.

In this session, participants embarked on a journey to explore how GenAI has transformed marketing on a global scale and examined real-world use cases that go beyond the realm of ChatGPT. We are grateful to all those who joined us from New York, London, and various locations around the world. Together, we delved into the future of AI in commerce and beyond.

CMO Summit San Francisco 

Event link: https://events.cmoalliance.com/location/sanfrancisco 

Location:  San Francisco, 1001 Broadway, Oakland Marriott City Center, USA

Date: September 21, 2023

Place and time: Main stage
September 21 | 12:00 - 12:30 | GMT -7


Intentful’s stellar team attended the CMO Summit in San Francisco. Marina Petrova, CEO and Co-Founder, presented on the topic "AI: A Journey from Buzzword to Practical Application". Intentful had already been helping companies apply AI and data in content-related workflows long before the world discovered ChatGPT.

The session provided valuable insights into the most popular generative AI use cases in marketing, the common hurdles faced in adopting AI, and effective strategies for managing change. Attendees learned about real results achieved by early adopters, benchmarking success, and practical approaches to integrating and utilizing AI. The session offered a reality check for marketing professionals interested in leveraging the power of AI technology. 

Online Webinar: HappyPlaces Demo with Kara Franker, President & CEO of Visit Estes Park

Live Discussion: Use Cases of AI in Destination Marketing

Location:  virtual event

Date: August 10, 2023

Time:  1pm EST

HP_live_demo_Kara Franker_UPD


You shouldn't have missed the opportunity to be part of an engaging conversation with Will Seccombe, Head of Travel at Intentful, and Kara Franker, President and CEO of Visit Estes Park! 🚀 They explored different AI use cases for Destination Marketing Organizations and Travel Brands. Attendees acquired first-hand knowledge on how AI aided DMOs in generating more high-quality content in their style, whilst also saving time and resources on content production.

Online Webinar: HappyPlaces Demo with Stuart Butler, CMO of Visit Myrtle Beach

Live Discussion: Use Cases of AI in Destination Marketing

Location:  virtual event

Date: August 2, 2023  

Time:  1pm EST

HP_live_demo_Stuart Butler_UPD


A live demonstration of HappyPlaces was not to be missed, along with an engaging conversation that took place between Will Seccombe, the Head of Travel at Intentful, and Stuart Butler, CMO of Visit Myrtle Beach! 🚀 Different AI use cases for Destination Marketing Organizations and Travel Brands were the center of the discussion. The opportunity was given to attendees to understand how AI could potentially offer a significant advantage to DMOs.

Online Webinar: HappyPlaces Demo with Will Seccombe, Head of Travel and Tourism at Intentful

Live Discussion: Use Cases of AI in Destination Marketing

Location:  virtual event

Date: July 27, 2023  

Time:  1pm EST

HP_live_demo_Will Seccombe


Thank you for attending our live demonstration of HappyPlaces! 🌐 This platform was amongst the first AI-powered tools revolutionizing content creation for Travel, Tourism, and Destination Marketing Organizations.
In this demo, we showcased the key features and capabilities of HappyPlaces, demonstrating how it streamlines the content creation process, increases efficiency, and reduces costs. Will Seccombe, the Head of Travel and Tourism at Intentful, led you through practical applications, illustrating how HappyPlaces can elevate your brand to new heights. We were delighted to share this experience with you!

Online Webinar: Conversational Search

Location:  virtual event

Date: July 27, 2023  

Time:  11am EST

Conv search


It was the second online event in our series on the future of search. In this webinar, we provided insights into Conversational Search, a more user-friendly and natural method for individuals to seek out information and interact with content. We highlighted the main distinctions between traditional search and conversational search, and explained why this revolutionary trend was critical for every business. This was a chance to revolutionize your brand's content strategy and maintain a competitive edge in this fast-paced sector. We look forward to seeing you at our future webinars.

Online Webinar: How to start using AI in your organization

AI for Marketers

Location:  virtual event

Date: July 26, 2023  

Time:  11am EST

AI for Marketers (2)


The event was a dynamic session exploring the application of AI in business operations. Attendees learned about the revolutionary impact of AI and NLP on content creation, reducing costs and time significantly. Key topics included the differences between Intentful and ChatGPT, managing AI-generated content, and real-world AI use cases. The highlight was a live demo, offering firsthand experience in AI-powered marketing content creation.


Event link: https://mobileecosystemforum.com/events_/mef-leadership-forum-canada/ 

Location: Hyatt Regency Toronto, 370 King St W. Toronto, Canada

Date: July 18, 2023 

Time: 8:00 am- 8:30 pm EDT

M. Petrova_Intentful_Practical Use of AI in Enhancing Mobile User Experiences


Practical Use of AI in Enhancing Mobile User Experiences

The session by Marina Petrova, the Co-Founder & CEO of Intentful,  focused on the innovative applications of AI by leading global brands and further convergence of mobile and content.

Online Webinar: HappyPlaces Launch Demo

AI Platform for DMOs and Travel

Location:  virtual event

Date: June 22, 2023  

Time:  1pm EST

Intentful_HappyPlaces_AI Platform for DMOs and Travel


The big day had finally arrived! We held our exclusive launch event and demo for HappyPlaces, one of the first AI-powered platforms revolutionizing content creation and strategy for Travel, Tourism, and Destination Marketing Organizations. Attendees discovered how HappyPlaces could empower their travel brands to create high-quality and engaging content in their unique voice and style while saving valuable time and resources.

During the event, Marina Petrova, Bruce Amick, and Will Seccombe showcased the features and benefits of HappyPlaces. They demonstrated how our tailored solution could drive traffic and boost engagement, ensuring marketing goals and messaging aligned seamlessly.

Attendees were amazed as we demonstrated the platform's capabilities and how it could elevate their travel brands to new heights. We were delighted to see everyone at the launch!

Online Webinar: Conversational Search

The Conversational Search is Here - Adapting Content Strategy to the Game-Changing Updates from Google and Microsoft

Location:  virtual event

Date: May 31, 2023

Time:  1pm EST

Conv search


In this interactive session, learn about what conversational search is, what's next for SEO, and for brand discovery through search.

Our speakers will highlight the key differences between traditional search and conversational search, emphasizing why it's crucial for every company to embrace this transformative trend. Discover the role of Generative AI in the new search landscape and acquire actionable insights on dynamic brand-consumer relationships.

Online: How to start using AI in your organization

AI for Marketers

Location:  virtual event

Date: May 25, 2023  

Time:  2pm EST


AI for Marketers (2)


Join us for an exclusive webinar on harnessing the power of AI in content creation and transforming your business! Our experts Marina Petrova (CEO) and Bruce Amick (COO) of Intentful, will share their invaluable insights on the cutting-edge advancements in AI and NLP that have drastically reduced content production costs and time.

During this event, dive into the differences between Intentful and ChatGPT, explore strategies to manage inaccuracies, and discover practical applications across various industries. Plus, witness a real-time demo on building AI-driven marketing content for your brand!

Don't miss this opportunity to learn from the pioneers who have successfully integrated generative AI into their clients' workflow, resulting in remarkable savings and increased organic website traffic. Get inspired and walk away with actionable ideas to revolutionize your content creation process through AI. Register now!

Hype or Real? Practical use of AI and what to know to start integrating AI into your work.

Location: Columbia StartUp Lab, New York City, 69 Charlton, 1st floor. 

Date: May 16, 2023 

Time: 5:00 pm- 6:45 pm


Margaret Downs, Executive Coach and Quantum Media Senior Consultant, interviewed Marina Petrova and Bruce Amick, co-founders of Intentful, early adopters of AI and NLP in commercial projects, to gain insight into the practical applications of these technologies.

Some of the topics they covered:

- What are AI and NLP?
- Will the way we search change?
- How can you get started with integrating AI into your organization?

AI for Marketers

Location:  virtual event

Date: May 4, 2023

Time:  2pm EST

AI for marketers


Intentful held a webinar on AI and NLP and how they can revolutionize content creation. We discussed the basics of AI and NLP, how it knows what content to create, and why some facts are made up. Our attendees were also able to learn about practical use cases for marketers and see a real-time demo of how to build any piece of marketing content for their brand. We also gave time for Q&A and a demo. If you missed it, don't worry - you can always catch the replay!

MMA Possible

Event link: https://possibleevent.com/

Location: Fontainebleau Miami, USA

Date: April 17, 2023 - April 19, 2023

Place and time: 
4441 Collins Avenue
Miami Beach, Florida 33140, US
Innovation stage | April 18, 2023
10:35 - 10:50 AM | EDT



Five practical tips for seamlessly integrating AI into your workflow: insights from early adopters

At the event, we heard from the CEO of Intentful, an early adopter of AI technology, about five practical tips on integrating AI into their content workflow.

Attendees found out what works and what doesn't, and gained valuable insights on the best strategies to start benefitting from advances in technology. Content creators, marketers, and business owners left with new ideas and actionable steps to take.

eTourism Summit

Event link: https://www.etourismsummit.com

Location: Las Vegas, USA

The Venetian Resort, 3355 S Las Vegas Blvd
Las Vegas, NV 89109

Date: April 11, 2023 - April 13, 2023



At the event, attendees were able to discover the latest trends, technologies, and strategies that were revolutionizing the tourism industry. They had the opportunity to network with leading industry experts, learn from inspiring speakers, and experience interactive workshops that helped them maximize their business’ potential.

Intentful's Marina Petrova's presentation focused on how to create successful, cost-effective content at scale for tourism and the practical application of AI and data to achieve >50% budget savings.

April 11  / 1:25 p.m. – 1:40 p.m. 

AI for Travel Brands

Location: virtual event

Date: April 5, 2023 

Time: 2pm EST



At the webinar we explained the ins and outs of AI and NLP and how destinations and travel brands could apply this technology in the travel industry. Marina Petrova and Bruce Amick provided an overview of the topic, discussed how AI was able to generate content, explored why AI sometimes got facts wrong, and analyzed various use cases in the travel industry.

Following the discussion, guests were invited to participate in a live demo, where they were able to build an itinerary or content plan with the help of Intentful's platform.

Since 2021, Intentful had created thousands of pieces of content for its clients, saving them hundreds of thousands of dollars while significantly growing their organic traffic.

AI Use Cases in Marketing

Location:  virtual event

Date: March 20, 2023

Time:  10am EST



During the webinar we explored the ways artificial intelligence is transforming the content marketing creation landscape. 

The presenters explained how AI knows what content to create, and why AI makes some facts up. The use cases were reviewed from a marketing perspective, focusing on how AI can help marketers generate more targeted, engaging content, and optimize costs and time.

This webinar is designed for Marketing, Procurement, E-Commerce, and Data Insights professionals who are looking to understand the role of AI in content creation. It is an excellent opportunity to broaden your knowledge of AI and NLP and learn how to use them in marketing. 

CMO Summit New York City

Event link: https://events.cmoalliance.com/location/newyork/ 

Location:  New York City, USA

Date: March 15, 2023  

Place and time: 
360 Madison Avenue, New York, NY 10017
Main stage | March 15
10:45 - 11:15 | GMT -5
Petrova Amick Intentful CMO Summit NYC


Keynote presentation by Intentful: Practical Use of AI. New Ways to Create Marketing and E-Commerce Content.

AI and NLP have no doubt revolutionized content creation. As artificial intelligence continues to transform the business landscape, marketers and e-commerce professionals are finding new and innovative ways to leverage this technology to create compelling content that drives engagement and conversions. In this session, we explored practical use cases of AI, and talk about how it can be trained to understand your brand.

MWC Barcelona

Event link: https://www.mwcbarcelona.com 

Location: Barcelona, Spain

Date: February 27 - March 02, 2023


Mobile World Congress, or MWC 2023, took place in Barcelona from 27 Feb to 2 March. It's the world's biggest event for the mobile industry, showcasing the newest tech from over 2,000 businesses. There were keynotes, panels, workshops, networking, and more.

The event’s key topics were 5G acceleration, FinTech, OpenNet, reality+, and digital everything.

The relevance of the event is seen from the fact that trends discussed at MWC 2021 — 5G, artificial intelligence, hyper-connectivity, and Internet of Behavior — have already become a full-blown reality.

Intentful about MWC 2023

We would like to thank our long-time friends at GMS, a communications platform provider (CPaaS) for Enterprises and an international messaging service provider for Mobile Network Operators worldwide, for inviting us to Mobile World Congress in Barcelona.

AI for Travel brands

Location: online webinar

Date: February 16, 2023



On February 16, 2023, Intentful hosted a webinar dedicated to using AI and NLP in the travel industry. During the webinar, Marina Petrova and Bruce Amick discussed how destinations and travel brands can use AI to create content that accurately reflects customer needs. They also talked about real-world use cases for the travel industry, exploring how businesses can create itineraries and content plans with the help of AI.

To illustrate their points, the presenters hosted a demo where the guests created itineraries and content plans. 

We look forward to seeing you at our next webinars.

AI for Marketers

Location:  online webinar

Date: February 15, 2023


Intentful hosted a webinar for the marketing industry and included a demo where the guests could create marketing content. It provided marketers with an in-depth look at the capabilities of AI and NLP and how brands can use them to create marketing content and campaigns faster and at a much lower cost, while keeping the quality high and brand voice consistent. 

World Federation of Advertisers

Location: London

Date: December 1, 2022


The role of AI in the content creation process

Guests Bob Hofmann, VP of Broadway Inbound, part of the theatre-owning and show-producing Shubert Organization, with Intentful's Marina Petrova, CEO, and Bruce Amick, COO to share on how they made the most of Artificial Intelligence (AI) and NLP (Natural Language Processing) to create marketing and e-commerce content at scale, answering every day questions from a 15-million audience of Broadway theatregoers. Followed by Q&A.

Singularity University

Date: August 9, 2022


AI is a much-discussed subject globally, revolutionizing our lives and occupations. This workshop analyzed the functionalities of Natural Language Processing (NLP) and its utilization in various sectors such as marketing, performing arts, finance, and healthcare. Attendees learned how NLP can automate complex processes, enhance productivity, and increase profits.

The speakers were two executives from NYC-based Intentful, Marina Petrova (CEO) and Bruce Amick (COO).

Oxford Union debate

Location: University of Oxford

Date: June 2022


Our Intentful team trained the AI models for the Oxford Union debate.

We trained the AI to impersonate William Shakespeare, Jane Austen, Oscar Wilde, and Winston Churchill for the debate where the motion was "This house believes most of the world’s content will soon be created by AI."