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Brands Can Now Speak With Customers, Not At Them. Literally.

Your Audience Can Now Speak With an Ad

The New Ad Format
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Your Website Can Now Answer Back

Explore Use Cases

Products on the Shelf Can Now Answer Questions

From Label to Conversation
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We Make Brand Communication Two-Way

How It Works

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It starts with your brand: the facts, the style, the intent.

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We turn that into a Brand Agent: an AI-powered layer ready to represent your brand in real time.

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Then we integrate that brand-aware intelligence across touchpoints, so it can connect with customers – one-on-one, and yet – at scale.
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One Brand Agent Across Touchpoints

Ads, websites, apps, packaging, physical spaces, your Brand Agent connects with customers wherever they are.
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Advertising
Display and video ads
Shoppable TV ads
Interactive OOH

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Branding
Brand.com and apps
“Talk to a product”
AI crawler discovery

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Commerce
Retailer PDPs
Physical retail
Shoppable ads
(online, in-app)
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Activation
Loyalty programs
In-game ads
“Speak with an exhibit”
(e.g., museums)

Forget What You Knew About Personalization

You don’t need a thousand creative variations for a thousand people.
You need one AI that knows your brand and products, and has the right response for every customer, in every moment.
One Brand Agent. Infinite Relevance

Where Conversation Becomes Insight

These real conversations, captured anonymously, surface patterns, intent, and opportunities no focus group ever could.
When people ask questions in the moment – while exploring or deciding – you get something different.
Unscripted. Honest. Specific.
It’s a new kind of insight: qualitative, scalable, and directly tied to your brand.
Explore Intentful Conversations
Where Conversation Becomes Insight
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The Shift to Two-Way Marketing Communications.

Two-Way Marketing enables real-time brand responses through AI-powered Brand Agents across ads, websites, and digital touchpoints.
Read More
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Introducing Generative Response Ads.

Generative Response Ads (GRAs) are conversational ads that enable real-time, brand-safe interactions inside the ad space.
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Real People. Real Moments. Real Impact.

Two-way marketing communications powered by Brand Agents enable real-time, one-on-one engagement at scale engaging real people in real moments.
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Connect

With Us

About Intentful: The Infrastructure for Interactive Brands

Intentful enables companies to transform their brands into interactive, intelligent entities that can respond in the moment, across ads, commerce and content. 

What is an interactive brand? Think of it as an old brand book with rules for one-way broadcast age evolving into the Brand itself becoming a growing, living intelligence able to connect with every customer. This is not a chatbot. It’s the infrastructure that allows your brand to transition from speaking at customers, to speaking with them. An interactive brand is built from your tone of voice, products, SKUs, campaign goals, and more, all organized into a single intelligence layer, with you in control of what it knows and the guardrails it follows.

An Interactive Brand has a dual framework. It is discoverability and securing brand equity: How AI interprets your brand from across the entire internet; and Engagement: How a brand can respond in the moments people seek information, across any touchpoint.

The result is a brand that is always-on and present at the moment of intent. This infrastructure unlocks new revenue opportunities by allowing the brand to speak with customers across channels and by ensuring AI systems represent the brand consistently, and on your terms.

Intentful Products and Programs include:

  • Generative Response Ads (GRAs) – ads that respond in real time. Patent pending.
  • As Seen by AI – visibility into how AI systems interpret your brand across owned, earned and external channels.
  • Intentful Connect Suite – tools for integrating interaction across channels.
  • Interactive Brand Enablement Program – the path to building a fully interactive brand.

To learn more about Intentful and see client case studies, please contact us.