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Embedding AI to be a Part of Your Enterprise

GenAI products and solutions

Intentful’s journey with GenAI began in early 2021, and since then, we've been working with businesses ranging from global corporations to local players all over the world.

What We Do

Intentful tailors AI to become an integral part of your enterprise. We create bespoke solutions and adaptable products that streamline your unique business processes and workflows, all while ensuring data security.

What We Do

Beyond Hype

Our mission is to deliver practical, actionable Innovation—we aim to empower businesses with AI solutions that are not just advanced and cutting-edge, but also easy to implement and have a tangible impact on their operations and growth.

Use Cases at a Glance

When AI knows your business, there are hundreds, or even thousands, of use cases.

The AI that Knows Your Business and Brand

You can have as many GenAI models as you need for multiple brands, markets, and even use cases. Teach AI your business knowledge, add data insights, brand voice and style, etc., and have a super capable assistant that brings major operational efficiencies and helps create new revenue.


Business and brand facts + Data Insights + AI
Example use cases


  • Marketing content
  • E-commerce content
  • Social media
  • Long-form articles
  • A/B testing content variation
  • Landing page content
  • Translation and transcreation
  • Video content transcription

Knowledge Management

  • Customer support
  • Advanced search within enterprise data
  • Staff training
  • Onboarding and offboarding
  • Recommendation systems for employees
  • Contract creation and standardization
  • Compliance checks

Analysis and Summarization

  • Extracting insights from raw data
  • Custom social listening analysis
  • Summaries of long reports
  • Interactions with long reports for easier comprehension

Intentful is a GMS company

GMS Intentful acquisition

Intentful acquired by GMS

GMS is an AI-driven communication solutions company, with offices in Baar (Switzerland), London, New York, Warsaw, Kyiv, Dubai, and Islamabad, with more offices launching soon in 2024.

GMS was founded in 2006 as a provider of solutions to mobile operators and enterprises worldwide. It is connected to 900 MNOs, 500+ Enterprises across 200 countries.

In 2024, GMS made a strategic decision to expand beyond a legacy messaging provider and become the AI-driven communications solutions partner.

To support the new direction, GMS has made several acquisitions that have enabled the company to enhance its product portfolio and accelerate its speed to the market. With this, in addition to improved technical capabilities for GMS CPaaS, GMS’ product offering has been enriched with Generative AI and Conversational AI.



Early adopters leveraging AI: success stories

9 - eTourism Intentful AI panel 2024

Real-life AI case studies from Destination Marketing Organizations

The AI Adoption Journey: Impact and Learnings session took place at eTourism Summit 2024 in Las Vegas.

The panelists are Intentful's customers sharing their experience with AI adoption and their use of one of Intentful's products, HappyPlaces

Amie Newsome, Social Media & Content Manager, Visit NC Smokies

Maria Gonzalez, Content & Community Engagement Manager, Travel Santa Ana

Kendall Akin, Creative Manager, Visit Estes Park

The panel is moderated by Bruce Amick, COO, Intentful

INTENTFUL for Broadway

Broadway Inbound, a division of The Shubert Organization, the oldest theatrical organization in the United States, has engaged Intentful to work on the insight-driven content generation services for 27 Broadway shows, The Metropolitan Opera, and New York City Ballet. Broadway Inbound is an official ticketing provider for such famous Broadway productions as Hamilton, The Lion King, Aladdin, Chicago, and Hadestown, to name a few. 

Intentful built a platform at the intersection of human creativity, data insights, and AI to produce content that addresses questions asked every day by a 15-million audience of Broadway theatregoers.

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AI Shakespeare The Conversation-1

INTENTFUL for University of Oxford

Following several guest speaking sessions at Oxford about the practical use of AI, we worked with the AI faculty at Saïd Business School to create content for a debate at Oxford Union. 

We trained AI to express itself like William Shakespeare, Oscar Wilde, Jane Austen, and Winston Churchill. See the full article in The Conversation.

INTENTFUL for HotelPlanner

HotelPlanner is one of the world's largest providers of individual, group, and corporate travel bookings.

A perfect partnership between HotelPlanner, a leading travel technology company that combines proprietary machine learning capabilities and a 24/7 global gig-based customer service network, and Intentful, an AI-powered content company, is a great example of how the combination of tech excellence and expertise pays off in continuous traffic growth.

Rakuten Viber -image

INTENTFUL for Rakuten Viber

Viber is a messaging app that connects people in more than 190 countries and has over 1 billion Android downloads. 

Intentful creates content for Viber for Business division that works with 10,000 brands and helps create meaningful conversations with customers through the Viber app.

Intentful's AI has been trained to understand product and industry knowledge as well as the voice of the Viber brand, resulting in a content creation workflow that is several times faster and significantly less expensive. The review and approval process is quick and easy, freeing up the PR & Marketing team's time to focus on other initiatives.

Intentful team

We are a team of passionate doers and problem-solvers who are constantly pushing the boundaries of what is possible by connecting technologies with insight and creativity. With backgrounds in marketing, data science, and software engineering – we are united by our mission to make it easy for companies to embed AI into their everyday work.

Intentful is headquartered in New York City, with teams in Europe (including in Ukraine) and Asia.

Marina Petrova_380

Marina Petrova


Marina has 20+ years of experience working with businesses and consumers in more than 50 countries. Marina’s digital marketing experience includes hundreds of projects launched for Colgate, Hill’s, General Mills, Air France / KLM, GM, National Geographic, HP, and many others. She had senior management roles with Publicis, WPP, and New York Online.

Bruce Amick_380

Bruce Amick


Bruce has 30+ years of experience bringing innovation and operational leadership to a handful of iconic companies in entertainment, tourism, and finance:

  • Red & White Fleet 
  • Cameron Mackintosh, Inc.
  • Broadway.com
  • The Shubert Organization
  • Banco Bilbao Vizcaya Argentaria (BBVA)

Our commitment to advancing AI



The core natural language models have been trained on the world’s knowledge, with some content in the training data going back as far as centuries and include multiple biases “inherited” from previous generations. Learn more about Intentful's DEI in AI initiative to identify biases in AI-generated content.


We have been invited to give presentations on our content creation platform and the practical use of AI by University of Oxford, Exeter University, Singularity University, Mobile Marketing Association (The Future of Modern Marketing conference), and eTourism Summit, to name a few. If you are interested in having us as a guest speaker and demo AI live in action, please reach out.

Contact us